Social Media Book Promotion Ideas
This recent New York Times article tells a fascinating story of an author who experienced an uptick in her book sales last summer (6 years after its publication) https://elmergernaleartworks.com/live-casino/live-casino-bonus/. She came to realize that the new sales were a result of readers posting about the book on TikTok! Here’s an excerpt from the article:
Watch popular videos from other authors and readers in your genre. Also, look for readers and Booktokers who have reviewed/shared videos about comparative titles. See what formats and tones they use. Get inspired and try to implement their strategies.
If you’ve written a book in the past few years, you might be looking for some BookTok tips. With almost 2 billion users, TikTok is one of the largest social media platforms to put yourself out there if you’re looking to market your book. But how do you get started? Here are 25 important BookTok tips to keep in mind if you want to get involved in the community!
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
Best Book Promotion Ideas
Providing an ebook version broadens your audience and enhances accessibility for readers. Furthermore, offering your ebook at a lower price point can enhance its attractiveness to readers, bolstering sales and appeal.
Also, By connecting with influencers, you can reach a wider audience and gain valuable exposure for your book. Additionally, influencers can help to establish your credibility as an author and increase the visibility of your book.
Promote with the help of best book marketing services like Learn Transformation and Giftor, to increase the crowd pull to your book and to gain its potential publicity. Also, Learn Transformation covers nearly 130 countries, making it a valuable platform for marketing your books worldwide.
Providing an ebook version broadens your audience and enhances accessibility for readers. Furthermore, offering your ebook at a lower price point can enhance its attractiveness to readers, bolstering sales and appeal.
Also, By connecting with influencers, you can reach a wider audience and gain valuable exposure for your book. Additionally, influencers can help to establish your credibility as an author and increase the visibility of your book.
Promote with the help of best book marketing services like Learn Transformation and Giftor, to increase the crowd pull to your book and to gain its potential publicity. Also, Learn Transformation covers nearly 130 countries, making it a valuable platform for marketing your books worldwide.
Book Club Promotion Ideas
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Book Promotion Video Ideas
While the book trailer might be the most common type of book video, it’s not a must. Many non-fiction authors prefer to do an author video that showcases them as an expert or thought leader; author videos also lend themselves to a video series, a webinar, a booktube channel, or other video-driven sales tool where the book’s role is to be more of an extension of the author’s expertise. While book trailers focus on the world and narrative of the book, author videos aim to build the author’s personality and forge a personal connection with the audience. In addition, videos can range from live-action to animation to a collage of images set to music. Budgets are vary from $0 – $10,000. There’s no set formula, so get creative!
It encompasses the things that all bad videos struggle with. Like this one, most bad book trailers just feature a copy and paste the back cover and book cover with music. It also includes these additional problems:
Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.
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What’s inherently fascinating, timely, or socially relevant about your book? Perhaps there’s an unusual setting or character? What are the stakes? What is the genre/tone? What’s the core conflict or emotion? Who’s your audience? Is there an element of surprise or reversal that defies your reader’s expectations and compels them to want to know more?